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Shocking: Unemployed Millennial Master Graduates Happier

So I talked to a few of my friends yesterday (yes, I could have sold it as not quite representative field study). About current moods, ambitions, feelings, and jobs. Marketers would segment each of them amongst the group of Gen Y or Millennials (they themselves don’t). They are all quite educated (so says their Master’s […]

June 25, 2013
How We Will Live Tomorrow

This week I attended the TEDx conference in Hamburg. The subject: City 2.0. Speakers approached the topic with a wide angle, showing a wild mix of observations, theories, and ideas on how humankind will live (together) in the future. This will not be a precise report of Tuesday’s talks (you’ll find the videos here in […]

June 6, 2013
Wahlkampf auf dem Second Screen

Gerade flimmerte Jauch über den Bildschirm, als ich auf Twitter über @TatortWatch stolperte. Unabhängig davon, wie gut ich es finde, dass eine politische Organisation das Thema Tatort für sich claimt: es ist nicht so doof. Wahlkampf auf dem Second Screen Regelmäßige Twitter-User kennen die zahllosen Tweets, die den manchmal stümperhaft, manchmal gut ermittelnden Kommissaren und […]

May 12, 2013
Survey: The Best Agencies To Learn Planning.

Disclaimer: I am currently working for thjnk in Hamburg. End of last year I’ve conducted a short online survey. I was curious to find out which advertising agencies Strategic Planners consider good places to learn the craft. So I asked where they would send their children to pick up the knowledge. Due to poor attendance […]

January 8, 2013
The Strategic Puzzle: 5 Steps Toward A Strategic Plan

I have been working as a Junior Strategic Planner for the last 18 months. 18 months of watching, learning, doing – and yet I felt like I was missing a piece of the puzzle. I felt like I needed a plan. A plan that guides me in a project from nothing to something close to […]

December 20, 2012
Survey: If Your Child Wanted To Become A Planner…

I became a planner without wanting to become one. Almost accidentally. That’s nice because this way I never really had to deal with the challenge of “becoming a planner”. But what if there are people out there who deliberately want to become planners or strategists and don’t know where to start? That’s why I decided […]

November 15, 2012
Uninspired: Instagram Adopts Facebook Design

Two topics dominated my Twitter timeline in the recent days: the elections in the USA (yay!) and the rollout of the all new Instagram web profiles (boo!). While I can understand why you would elect Obama as president, I don’t understand why you would apply the Facebook Cover design to Instagram web profiles. Now I […]

November 7, 2012
Game Over: 3 Reasons Why I Ditched My Nike Fuelband

I have sold my Nike Fuelband. After about 30 days I just didn’t care anymore about my fuels, about my streak, about setting up new records. Why? I have a vague idea. The idea of the Fuelband had me hooked immediately. I’m an excessive user of the Nike+ running app. I hardly go for a […]

October 30, 2012
You Can’t Speak Your Feelings

One thing I took away from Simon Sinek’s “Start with Why”: we can’t talk our feelings.

October 17, 2012
How The Heart Of My Online Identity Got Ripped Out.

Last Monday morning I woke up into a virtual identity nightmare – again. Only this time much worse than back then, when only my Foursquare account seemed to have vanished. Much much worse, because I lost control over one of the most central pieces of my online identity: my Twitter account. I don’t know how […]

October 13, 2012

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