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Shocking: Unemployed Millennial Master Graduates Happier
So I talked to a few of my friends yesterday (yes, I could have sold it as not quite representative field study). About current moods, ambitions, feelings, and jobs. Marketers would segment each of them amongst the group of Gen Y or Millennials (they themselves don’t). They are all quite educated (so says their Master’s […]
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How We Will Live Tomorrow
This week I attended the TEDx conference in Hamburg. The subject: City 2.0. Speakers approached the topic with a wide angle, showing a wild mix of observations, theories, and ideas on how humankind will live (together) in the future. This will not be a precise report of Tuesday’s talks (you’ll find the videos here in […]
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Survey: The Best Agencies To Learn Planning.
Disclaimer: I am currently working for thjnk in Hamburg. End of last year I’ve conducted a short online survey. I was curious to find out which advertising agencies Strategic Planners consider good places to learn the craft. So I asked where they would send their children to pick up the knowledge. Due to poor attendance […]
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The Strategic Puzzle: 5 Steps Toward A Strategic Plan
I have been working as a Junior Strategic Planner for the last 18 months. 18 months of watching, learning, doing – and yet I felt like I was missing a piece of the puzzle. I felt like I needed a plan. A plan that guides me in a project from nothing to something close to […]
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Survey: If Your Child Wanted To Become A Planner…
I became a planner without wanting to become one. Almost accidentally. That’s nice because this way I never really had to deal with the challenge of “becoming a planner”. But what if there are people out there who deliberately want to become planners or strategists and don’t know where to start? That’s why I decided […]
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Game Over: 3 Reasons Why I Ditched My Nike Fuelband
I have sold my Nike Fuelband. After about 30 days I just didn’t care anymore about my fuels, about my streak, about setting up new records. Why? I have a vague idea. The idea of the Fuelband had me hooked immediately. I’m an excessive user of the Nike+ running app. I hardly go for a […]
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You Can’t Speak Your Feelings
One thing I took away from Simon Sinek’s “Start with Why”: we can’t talk our feelings.