mbhw

How The Heart Of My Online Identity Got Ripped Out.

Last Monday morning I woke up into a virtual identity nightmare – again. Only this time much worse than back then, when only my Foursquare account seemed to have vanished. Much much worse, because I lost control over one of the most central pieces of my online identity: my Twitter account. I don’t know how […]

October 13, 2012
Brand and User Experience: The Rule of One

I’ve been attending an inspiring event held at fork unstable media in Hamburg recently. Karen McGrane (@karenmcgrane) and Josh Clark (@globalmoxie) have been talking about content strategy and mobile development. The following paragraphs are a wrap-up of what they said, what I think they said, and what I took away from those two hours. I […]

June 7, 2012
Two Questions on Brand Differentiation.

I have read a really interesting article dealing with the question if it might actually be more important for a brand to be interesting than being different. If I got it right, the author argues that research shows that people don’t really make differences between particular brands, marking the whole process of positioning and differentiating at […]

March 13, 2012
Is Facebook Relying too Heavily on Other Services’ Content?

Have you ever wondered what Facebook is actually doing for you? Is it helping you with any of your real-life online or offline problems? Or is it just distracting you and becoming some kind of problem of its own? I don’t read or regard most of the status updates and shares of my Facebook friends. […]

February 20, 2012
Audi: Steering the Conversation on the Web

Audi recently published its contribution to the Super Bowl advertising madness: a minute-long vampire party that gets smoking hot on arrival of the blood supply (see video below). Not so bad, you might think – but what I really liked about the spot is the hashtag integration at the end of the commercial: #SoLongVampires. They […]

January 27, 2012
How Foursquare Stole My Identity.

I don’t know anyone working at Foursquare, yet I’m quite mad at them at this very moment. This morning I couldn’t log into my account, and later had to found out that my account might have been deleted. After a short moment of shock, I started wondering: What if Foursquare just deleted a valuable part […]

January 13, 2012
Customers Catering to Customers

Converse is extending their campaign with a new sales approach onto Facebook. Users can design their own pair(s) of Converse and sell them to their friends and/or can even open their own store. Since the program only launches in the UK and US, I wasn’t able to try it, however, this post deals more with […]

December 15, 2011
Patience Vs. Immediate Satisfaction

Triggered by two articles I have read in different blogs, and by a decision I recently had to make, I started to think about the concept of patience and how it influences the way we achieve and perceive progress and innovation. Or, put differently, it influences the way we treat others. The first article was […]

December 5, 2011
3 Insights on Location-based Advertising

Advertising messages have always been sent through one or more channels. With the advent of new technologies there secretly is hope for new and better ways to reach specific target audiences. One of those developments is the rapid spread of GPS enabled smartphones and the growth of location-based services (LBS) that allow marketers for disseminate […]

October 31, 2011
Customers Matter. Not Technologies.

I stumbled upon an interesting article on “Why the QR code is failing“, recommended today in my Twitter feed. The title is misleading because Sean X Cummings mentions halfway through his obervations that “it’s really not the QR codes fault: A QR code is a tool, nothing more”. It’s simple: A tool only can fail if […]

October 22, 2011