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  • How Apple’s iOS 8 Puts Words In Your Mouth

    I upgraded to iOS 8 yesterday. Besides the fact that I was slightly disappointed (it looks exactly the same, how boring!), I became a little bit upset after typing the first message. I have read about the new keyboard’s contextual word suggestion, yet I wasn’t aware what that actually really meant. The phone happily suggesting […]

    September 24, 2014
  • What A Priest Told Me About Lovemarks

    Two weeks ago I attended the wedding of my cousin. I expected to hear a lot about love and faith and relationships. What I didn’t expect was hearing about brands. Most of you have probably heard of the lovemarks concept, introduced by Kevin Roberts some 12 years ago. That book made me think about the […]

    September 16, 2014
  • Why Innovation Really Eats Strategy For Breakfast.

    It happens not very often, but every now and then I stumble upon an article that is pretty much complete bullshit. Usually, you discover at least something valuable in an article. Not this time. In his piece “Why innovation eats strategy for breakfast”, Josh Linkner argues that…well, that innovation beats strategy, because innovation changes the […]

    September 3, 2014
  • The Tinder Effect: How Tinder Robs Us Of The Highs of Dating

    First Date

    I have a friend who is on Tinder. And a few other dating sites and apps. They are working quite well for him. (Just to be sure: this friend is not real. He’s the sum of all the people I know – male and female – using such apps.) I’m not condemning Tinder or the likes. […]

    August 9, 2014
  • Drivers vs. Passengers: Google’s Driverless Car

    Google unveiled a prototype of their driverless car – and the Internet goes all crazy about a simple, obvious fact: that the car doesn’t have a steering wheel or pedals. Why would it need any of the two? If you are committed to your idea, you’d follow it with as much rigor as possible. If […]

    May 28, 2014
  • A 20 Minute Sprint Through Digital Age

    I sincerely recommend watching Scott Galloway’s talk at DLD NY about the winners and losers in the digital age. He ratters through his speech like a machine gun, but most of his words make a clear point. He observes an increasing visualization of content, not only on the web but everywhere, and consequently declares Instagram […]

    May 23, 2014
  • Jelly is a Great Opportunity for Brands

    A little new app called Jelly sparked some interest among tech blogs yesterday. Their motto: Let’s help each other. I downloaded it and surprisingly it’s quite fun answering questions of your larger social network (friends of friends are included). People ask the community by uploading pictures of the “problem” and add a short question. The […]

    January 10, 2014
  • The Top 6 Things You Shouldn’t Waste Time On In 2014

    We all like compiling lists (just take a look into your Twitter feed, there should be a few of them zipping around at that very moment), so I figured I’d compose one of my own. Today, on the eve of an exciting new year, I present to you: the top 6 things you shouldn’t waste time […]

    December 29, 2013
  • The Real Target Audience: The Subway Wagon Filter

    Working on weekends is nothing desirable. Yet, the subway ride to work yesterday opened my eyes regarding one of the most important questions in advertising and communications: Do you know your target audience? Next time you ride the train, don’t just regard the other passengers as annoyingly sweating, dozily wheezing, and yet to be turned […]

    October 21, 2013
  • From Quantified to Qualified Me’s

    We produce a ridiculous amount of data every day. Because we share the shit out of our lives. We always did, no we do it online, in social and not so social networks. What we share defines who we are – and therefore is a crucial part of our performance in life. Look how I […]

    August 7, 2013
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