My name is Maximilian and I am an amateur dad, cyclist, runner, and hobby chef with a passion for technology, music, and words. I am also a creative brand strategist, helping businesses make sense of a world that doesn’t.
mbhw is a personal platform for the things that bother or inspire me on my quest to develop strategies that help businesses build better brands. I also write a weekly newsletter for strategic minds and a more infrequent one about fatherhood.
Over the past decade I’ve been living in Canada, Finland, Germany, and the Netherlands working at some of the most renown agencies to help probably some of the best brands in the world to carve out profitable spaces in culture.
Since 2022 I am London-based, leading the brand strategy and planning discipline at a company called ScienceMagic, challenging how modern brands are built and scaled.
Everything here represents my own opinion that will not necessarily match with my employer’s point of view – or yours.