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The Six I’s of Connection – a framework to connect brands and communities
It’s gotten quiet around marketing’s buzzword of 2022 as everyone has moved on to marvel at and worry about AI. Which, of course, isn’t a surprise – but a bit of a shame. While our…
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An ad campaign for Tesla
Ad world has been waiting for this moment: Tesla’s CEO Elon Musk just announced…
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Of edges, flying, and falling – or: how AI misleads strategists
A few weeks ago I went out for drinks (a rare occasion) and ended…
I’m a creative brand strategist helping businesses make sense of worlds that stopped make any
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