Category: Strategy

  • Strategy Off A Page

    A while ago we’ve been working on one of those briefs that are mainly exciting because they’re so open. So the strategy team went to work. We took apart the brief, scrutinised it, and reassembled it. All with the good intention of bringing some clarity to the task. Needless to say that a fair amount […]

  • Nine things to do to grow as a strategist

    One theme, nine things There are few topics that are as relevant for ambitious strategists as personal growth. It’s a topic that never gets old. Unsurprisingly, in a discipline that is only vaguely defined, there are hardly any frameworks for personal growth that are widely available. Every agency handles growth differently – and, to make […]

  • Getting to Great Creative Work and how the Brief can help

    Do something great

    This is the second article of a mini series exploring how we can overcome the barriers that get in the way of great creative work. In the last article, I explored the elements that make creative work great from the perspective of the people who make it (account managers, writers, designers, strategists, and all other […]

  • The Barriers of Getting to Great Creative Work

    If you’re reading this, chances are that you are one of those people who spend hours, days, weeks, weekends, holidays, anniversaries, and your partner’s birthday in pursuit of great creative work. And even though we might know it when we see it, it’s interesting to see that great creative work is different for all of […]

  • The Great Creative Work Survey

    How do we get to great creative work? I’m launching a new side project to explore opportunities and obstacles on our way to great creative work – and I need your help. After months of faffing and idling around and keeping the blog dormant, I realise it’s time to get back into this: the thrill […]

  • Unfollow. Why following each other won’t get us nowhere new

    Swarm by Simon Bleasdale

    Over the past weeks I tried to get back a bit more into my old “reading interesting stuff the industry is talking about” routine. Staying up to date on strategy, planning challenges, the industry and their thought leaders is, after all, part of what enables a strategist do to their job. Or at least that’s […]

  • The Sciamachy between Big Data And Big Ideas

    Much to my surprise, the last couple of weeks saw an increase in conversations I had about a topic that apparently does neither get old nor boring. It’s been around for a while but still creates a natural tension – which is, in a way, exciting for strategists: the sciamachy between the Big Idea and Big Data. It is a debate […]

  • Becoming Part of a Cultural Conversation: #backtothefuture

    Today is the day. Apparently. October 21, 2015. I have to admit, I never been much into this #backtothefuture hype. But other people are. Lots of them. It’s a significant part of (geek/nerd) culture. That’s why brands are, too. Tagesschau, one of Germany’s most prestigious, traditional, conservative, and credible news services found a way to tap into […]

  • What Advertising Can Learn From BuzzFeed

    A few days ago I attended a panel discussion/interview with Juliane Leopold, founding editor of BuzzFeed Germany, at betahaus Hamburg. She talked about how everything started, how she set up the team, how BuzzFeed wants to be political and opinionated, etc. All of this wasn’t really surprising until the moment when she opened the site on […]

  • Solving Problems: The Indication And The Cause

    equation by Quinn Dombrowski

    “Find out what the real problem is, understand why that’s the real problem” Rob Campbell In a recent interview, Rob Campbell, Head of Strategy at Wieden+Kennedy Shanghai, was asked how he tackles a brief or a challenge. Despite working for one of the fanciest agencies in the world, his answers was pretty straightforward: “Find out […]