Audi: Steering the Conversation on the Web

Audi recently published its contribution to the Super Bowl advertising madness: a minute-long vampire party that gets smoking hot on arrival of the blood supply (see video below). Not so bad, you might think – but what I really liked about the spot is the hashtag integration at the end of the commercial: #SoLongVampires.

They are probably not the first to this, which doesn’t change the fact that it’s a simple trick to steer the conversation on Twitter. Instead of leaving it up to the viewers to create a multitude of hashtags about one and the same topic, Audi simply suggests a hashtag as a basis for the conversation on the web – and people make use of it.

So long…


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