Two topics dominated my Twitter timeline in the recent days: the elections in the USA (yay!) and the rollout of the all new Instagram web profiles (boo!). While I can understand why you would elect Obama as president, I don’t understand why you would apply the Facebook Cover design to Instagram web profiles. Now I have a cover photo consisting of (randomly changing?) Instagram photos I took. Additionally, pictures aligned in a scrollable grid don’t really make a great experience. And, more importantly, I don’t think it’s beautiful.
Instagram works on mobiles – and it works just fine. It’s fun and easy to use. I love it. I don’t see any of this spirit in the new web profiles.