Category: Workstyle
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Of frames and feelings – why empathy is the difference maker
I recently stumbled into a quarrel in the comment section below a provocative but uncontroversial LinkedIn post. It was as unnecessary as it was predictable. (I’d tell you to read it for yourself but the comment in question has since been deleted.) It was an iteration of a popular debate in marketing strategy: how valuable…
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The Great Creative Work Survey
How do we get to great creative work? I’m launching a new side project to explore opportunities and obstacles on our way to great creative work – and I need your help. After months of faffing and idling around and keeping the blog dormant, I realise it’s time to get back into this: the thrill…
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The Risk of the Customized Agency
And here it is: another ‘customized agency’ It’s been in the press for a while, but today it got some more exposure. ThyssenKrupp and Thjnk (where I’ve worked before moving to Amsterdam) are launching a new agency, a customized agency. Which seems to be the latest rage among bigger brands, not only in Germany (McDonald’s,…
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How Creativity Benefits From Noise. Or: Jump in the Pool
The past months have brought some changes in my life. Nothing dramatic, but still significant enough to allow some of these finding their way onto this blog in the next couple of weeks, because in a way #everythingisnieuw. About three months ago, I moved from Hamburg to Amsterdam, from a German agency to an international one: from thjnk…