Is Facebook Relying too Heavily on Other Services‘ Content?

Posted by in Social Media

Have you ever wondered what Facebook is actually doing for you? Is it helping you with any of your real-life online or offline problems? Or is it just distracting you and becoming some kind of problem of its own?

I don’t read or regard most of the status updates and shares of my Facebook friends. (No offence.) My News Feed is limited to a few selected „channels“. Sometimes, when I feel like it, I am zapping through my friend lists, scanning for interesting articles, videos, or pictures. In that effect, Facebook has turned into a media platform that, not so much unlike television, runs in the background while I’m doing other things on the web.

After reading this article I started to wonder, where I’d turn to if I needed something to get done. Aren’t more particular, more focused plattforms way more useful?

Most of the interesting information I consume during the day I find on my Twitter feed. Pinterest makes it incredibly easy to share and spread pictures on the web. If I want to share my location I use Foursquare. I create and share lists on Listgeeks. If I wanted to track my fitness achievments I could use Fitocracy. I take and share pictures through Instagram. The more intimate thoughts I share via Path. Or in a phone call. I haven’t used Amen for months.

I’m aware that most of those apps and services optionally forward their activity to Facebook – where my friends can read about it. If I want to get things done or my friends want to do the same (check in, pin a picture, etc.) we have to use another, namely the corresponding service.

Facebook is aggregating my activity, but I’m not active on Facebook. On Facebook I’m on the receiving end. I consume content that is created elsewhere. You might call this a smart move because Facebook is benefiting from smaller services‘ attractiveness. Or you might wonder how long it will take until another platform will substitute for Facebook. Because: What can you actually do on Facebook?

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