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Tag: content

  • What Advertising Can Learn From BuzzFeed

    What Advertising Can Learn From BuzzFeed

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    by

    Maximilian
    in , , ,

    A few days ago I attended a panel discussion/interview with Juliane Leopold, founding editor of BuzzFeed Germany, at betahaus Hamburg. She talked about how everything started, how she set up the team, how BuzzFeed wants to be political and opinionated, etc. All of this wasn’t really surprising until the moment when she opened the site on…

  • Brand and User Experience: The Rule of One

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    by

    Maximilian
    in

    I’ve been attending an inspiring event held at fork unstable media in Hamburg recently. Karen McGrane (@karenmcgrane) and Josh Clark (@globalmoxie) have been talking about content strategy and mobile development. The following paragraphs are a wrap-up of what they said, what I think they said, and what I took away from those two hours. I…

  • Is Facebook Relying too Heavily on Other Services’ Content?

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    by

    Maximilian
    in

    Have you ever wondered what Facebook is actually doing for you? Is it helping you with any of your real-life online or offline problems? Or is it just distracting you and becoming some kind of problem of its own? I don’t read or regard most of the status updates and shares of my Facebook friends.…

  • Customers Catering to Customers

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    by

    Maximilian
    in ,

    Converse is extending their campaign with a new sales approach onto Facebook. Users can design their own pair(s) of Converse and sell them to their friends and/or can even open their own store. Since the program only launches in the UK and US, I wasn’t able to try it, however, this post deals more with…