Consumer Archive - Page 2 of 2

Jelly is a Great Opportunity for Brands

Jan 10, 2014

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by

in Brand Experience, Communication, Consumer, Technology

A little new app called Jelly sparked some interest among tech blogs yesterday. Their motto: Let’s help each other. I downloaded it and surprisingly it’s quite fun answering questions of your larger social network (friends of friends are included). People ask the community by uploading pictures of the “problem” and add a short question. The…

The Top 6 Things You Shouldn’t Waste Time On In 2014

Dec 29, 2013

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by

Maximilian

in Advertising, Communication, Consumer, Social Media, Strategy

We all like compiling lists (just take a look into your Twitter feed, there should be a few of them zipping around at that very moment), so I figured I’d compose one of my own. Today, on the eve of an exciting new year, I present to you: the top 6 things you shouldn’t waste time…

The Real Target Audience: The Subway Wagon Filter

Oct 21, 2013

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by

Maximilian

in Advertising, Communication, Consumer

Working on weekends is nothing desirable. Yet, the subway ride to work yesterday opened my eyes regarding one of the most important questions in advertising and communications: Do you know your target audience? Next time you ride the train, don’t just regard the other passengers as annoyingly sweating, dozily wheezing, and yet to be turned…

From Quantified to Qualified Me’s

Aug 7, 2013

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by

Maximilian

in Consumer, Technology

We produce a ridiculous amount of data every day. Because we share the shit out of our lives. We always did, no we do it online, in social and not so social networks. What we share defines who we are – and therefore is a crucial part of our performance in life. Look how I…

Shocking: Unemployed Millennial Master Graduates Happier

Jun 25, 2013

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by

Maximilian

in Consumer

So I talked to a few of my friends yesterday (yes, I could have sold it as not quite representative field study). About current moods, ambitions, feelings, and jobs. Marketers would segment each of them amongst the group of Gen Y or Millennials (they themselves don’t). They are all quite educated (so says their Master’s…

How We Will Live Tomorrow

Jun 6, 2013

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by

Maximilian

in Consumer, Technology

This week I attended the TEDx conference in Hamburg. The subject: City 2.0. Speakers approached the topic with a wide angle, showing a wild mix of observations, theories, and ideas on how humankind will live (together) in the future. This will not be a precise report of Tuesday’s talks (you’ll find the videos here in…

Patience Vs. Immediate Satisfaction

Dec 5, 2011

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by

Maximilian

in Consumer, Technology

Triggered by two articles I have read in different blogs, and by a decision I recently had to make, I started to think about the concept of patience and how it influences the way we achieve and perceive progress and innovation. Or, put differently, it influences the way we treat others. The first article was…

Customers Matter. Not Technologies.

Oct 22, 2011

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by

Maximilian

in Consumer, Technology

I stumbled upon an interesting article on “Why the QR code is failing“, recommended today in my Twitter feed. The title is misleading because Sean X Cummings mentions halfway through his obervations that “it’s really not the QR codes fault: A QR code is a tool, nothing more”. It’s simple: A tool only can fail if…

Category: Consumer