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The Barriers of Getting to Great Creative Work
If you’re reading this, chances are that you are one of those people who spend hours, days, weeks, weekends, holidays, anniversaries, and your partner’s birthday in pursuit of great creative work. And even though we might know it when we see it, it’s interesting to see that great creative work is different for all of […]
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The Creative Work We Consider Great
A couple of months ago I have sent out a survey to advertising professionals to find out more about what they consider to be great creative work. I wanted to find out what constitutes great creative work in their opinion – and what they think stands in the way of it. While I’m finalising that article, […]
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The Great Creative Work Survey
How do we get to great creative work? I’m launching a new side project to explore opportunities and obstacles on our way to great creative work – and I need your help. After months of faffing and idling around and keeping the blog dormant, I realise it’s time to get back into this: the thrill […]
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Two Questions on Brand Differentiation.
I have read a really interesting article dealing with the question if it might actually be more important for a brand to be interesting than being different. If I got it right, the author argues that research shows that people don’t really make differences between particular brands, marking the whole process of positioning and differentiating at […]