Tag: Brands

  • The value of community for brands and businesses [paused]

    The value of community for brands and businesses [paused]

    Note from 10 Jan 2023: A few weeks back I published an article on community here on the value of community for brands and business (hence the title.) I’ve received some great input and feedback on the piece and have therefore decided to revise and update it. Check back for updates. And if you have […]

  • JWT’s Take On Marketing Trends 2015

    JWT’s Take On Marketing Trends 2015

    With the new year right in front of our noses, it’s time to look at what 2015 marketing trends might hold. Thankfully, many agencies are happy to provide their predictions. One of the more extensive looks into the future (110 pages) is served by JWT Intelligence: The Future 100 offers a glimpse into trends in food, […]

  • What A Priest Told Me About Lovemarks

    What A Priest Told Me About Lovemarks

    Two weeks ago I attended the wedding of my cousin. I expected to hear a lot about love and faith and relationships. What I didn’t expect was hearing about brands. Most of you have probably heard of the lovemarks concept, introduced by Kevin Roberts some 12 years ago. That book made me think about the […]

  • Two Questions on Brand Differentiation.

    I have read a really interesting article dealing with the question if it might actually be more important for a brand to be interesting than being different. If I got it right, the author argues that research shows that people don’t really make differences between particular brands, marking the whole process of positioning and differentiating at […]