Category: Communication
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The Real Target Audience: The Subway Wagon Filter
Working on weekends is nothing desirable. Yet, the subway ride to work yesterday opened my eyes regarding one of the most important questions in advertising and communications: Do you know your target audience? Next time you ride the train, don’t just regard the other passengers as annoyingly sweating, dozily wheezing, and yet to be turned…
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You Can’t Speak Your Feelings
One thing I took away from Simon Sinek’s “Start with Why”: we can’t talk our feelings.
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Customers Catering to Customers
Converse is extending their campaign with a new sales approach onto Facebook. Users can design their own pair(s) of Converse and sell them to their friends and/or can even open their own store. Since the program only launches in the UK and US, I wasn’t able to try it, however, this post deals more with…