Tag: identity
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What Advertising Can Learn From BuzzFeed
A few days ago I attended a panel discussion/interview with Juliane Leopold, founding editor of BuzzFeed Germany, at betahaus Hamburg. She talked about how everything started, how she set up the team, how BuzzFeed wants to be political and opinionated, etc. All of this wasn’t really surprising until the moment when she opened the site on…
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You Can’t Speak Your Feelings
One thing I took away from Simon Sinek’s “Start with Why”: we can’t talk our feelings.