Tag: Briefing

  • Getting to Great Creative Work and how the Brief can help

    Do something great

    This is the second article of a mini series exploring how we can overcome the barriers that get in the way of great creative work. In the last article, I explored the elements that make creative work great from the perspective of the people who make it (account managers, writers, designers, strategists, and all other […]

  • Solving Problems: The Indication And The Cause

    equation by Quinn Dombrowski

    “Find out what the real problem is, understand why that’s the real problem” Rob Campbell In a recent interview, Rob Campbell, Head of Strategy at Wieden+Kennedy Shanghai, was asked how he tackles a brief or a challenge. Despite working for one of the fanciest agencies in the world, his answers was pretty straightforward: “Find out […]