Tag: storytelling

  • Solving Problems: The Indication And The Cause

    Solving Problems: The Indication And The Cause

    “Find out what the real problem is, understand why that’s the real problem” Rob Campbell In a recent interview, Rob Campbell, Head of Strategy at Wieden+Kennedy Shanghai, was asked how he tackles a brief or a challenge. Despite working for one of the fanciest agencies in the world, his answers was pretty straightforward: “Find out […]