Tag: storytelling

Solving Problems: The Indication And The Cause

Nov 25, 2014

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by

Maximilian

in Advertising, Communication, Strategy

“Find out what the real problem is, understand why that’s the real problem” Rob Campbell In a recent interview, Rob Campbell, Head of Strategy at Wieden+Kennedy Shanghai, was asked how he tackles a brief or a challenge. Despite working for one of the fanciest agencies in the world, his answers was pretty straightforward: “Find out…