Tag: LBS

  • How Foursquare Stole My Identity.

    I don’t know anyone working at Foursquare, yet I’m quite mad at them at this very moment. This morning I couldn’t log into my account, and later had to found out that my account might have been deleted. After a short moment of shock, I started wondering: What if Foursquare just deleted a valuable part…

  • 3 Insights on Location-based Advertising

    Advertising messages have always been sent through one or more channels. With the advent of new technologies there secretly is hope for new and better ways to reach specific target audiences. One of those developments is the rapid spread of GPS enabled smartphones and the growth of location-based services (LBS) that allow marketers for disseminate…