Tag: community
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The Six I’s of Connection – a framework to connect brands and communities
It’s gotten quiet around marketing’s buzzword of 2022 as everyone has moved on to marvel at and worry about AI. Which, of course, isn’t a surprise – but a bit of a shame. While our obsession with buzzwords (and the new) rarely do our industry or our reputation any good, the ambition of creating brands…
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The value of community for brands and businesses
It’s easy to be cynical, important to be cautious, and worth being curious about the idea of community – and how it can help brands and businesses create more value and make better stuff (products, services, and ideas.) Disclaimer: I’m leading brand strategy at ScienceMagic, a creative and strategic company helping businesses and talent build…