Tag: brand experience

The Sciamachy between Big Data And Big Ideas

Nov 30, 2015

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by

Maximilian

in Advertising, Brand Experience, Communication, Strategy

Much to my surprise, the last couple of weeks saw an increase in conversations I had about a topic that apparently does neither get old nor boring. It’s been around for a while but still creates a natural tension – which is, in a way, exciting for strategists: the sciamachy between the Big Idea and Big Data. It is a debate…
Jelly is a Great Opportunity for Brands

Jan 10, 2014

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by

Maximilian

in Brand Experience, Communication, Consumer, Technology

A little new app called Jelly sparked some interest among tech blogs yesterday. Their motto: Let’s help each other. I downloaded it and surprisingly it’s quite fun answering questions of your larger social network (friends of friends are included). People ask the community by uploading pictures of the “problem” and add a short question. The…
Brand and User Experience: The Rule of One

Jun 7, 2012

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by

Maximilian

in Strategy

I’ve been attending an inspiring event held at fork unstable media in Hamburg recently. Karen McGrane (@karenmcgrane) and Josh Clark (@globalmoxie) have been talking about content strategy and mobile development. The following paragraphs are a wrap-up of what they said, what I think they said, and what I took away from those two hours. I…