medium.rare

Unfollow. Why following each other won’t get us nowhere new

Posted by in Communication, Innovation, Strategy

Over the past weeks I tried to get back a bit more into my old “reading interesting stuff the industry is talking about” routine. Staying up to date on strategy, planning challenges, the industry and their thought leaders is, after all, part of what enables a strategist do to their job. Or at least that’s what I thought. What a mistake. Too much of the same? After clicking a couple of links on Twitter that all led me to the same WARC articles and after skimming through a bunch of newsletters…read more

Survey: If Your Child Wanted To Become A Planner…

Posted by in Strategy

I became a planner without wanting to become one. Almost accidentally. That’s nice because this way I never really had to deal with the challenge of „becoming a planner“. But what if there are people out there who deliberately want to become planners or strategists and don’t know where to start? That’s why I decided to set up a first short survey. Just to find out which agency planners consider a good place to learn planning. The survey is short, the questions – there are only two of them –…read more

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