The Misguidedly Targeted Flyer

Posted by in Advertising, Brand Experience, Communication

Every now and then a little piece of direct marketing gets lost in my mailbox. This particular time it was a flyer from an online retailer where I had bought some technical accessory for a washing machine a while ago. They offered me a 10 EUR discount code for my next purchase. On the front page of the flyer: a blonde woman in a winter coat. The guys in the marketing department there know my name (a common first name for a male in Germany) and they have my one dimensional purchase…read more