You Can’t Speak Your Feelings
One thing I took away from Simon Sinek’s “Start with Why”: we can’t talk our feelings.
Two Questions on Brand Differentiation.
I have read a really interesting article dealing with the question if it might actually be more important for a brand to be interesting than being different. If I got it right, the author argues that research shows that people don’t really make differences between particular brands, marking the whole process of positioning and differentiating at […]