Tag: Culture

You Can’t Speak Your Feelings

Oct 17, 2012

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by

Maximilian

in Communication

One thing I took away from Simon Sinek’s “Start with Why”: we can’t talk our feelings.
Two Questions on Brand Differentiation.

Mar 13, 2012

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by

Maximilian

in Strategy

I have read a really interesting article dealing with the question if it might actually be more important for a brand to be interesting than being different. If I got it right, the author argues that research shows that people don’t really make differences between particular brands, marking the whole process of positioning and differentiating at…