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Tag: Advertising

  • 3 Insights on Location-based Advertising

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    by

    Maximilian
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    Advertising messages have always been sent through one or more channels. With the advent of new technologies there secretly is hope for new and better ways to reach specific target audiences. One of those developments is the rapid spread of GPS enabled smartphones and the growth of location-based services (LBS) that allow marketers for disseminate…

  • Customers Matter. Not Technologies.

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    by

    Maximilian
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    I stumbled upon an interesting article on “Why the QR code is failing“, recommended today in my Twitter feed. The title is misleading because Sean X Cummings mentions halfway through his obervations that “it’s really not the QR codes fault: A QR code is a tool, nothing more”. It’s simple: A tool only can fail if…

  • There’s No Such Thing As “The Next Big Thing”

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    by

    Maximilian
    in

    Dear advertisers, dear creative people, dear marketers. Let me tell you one thing, for we all know right now you are out there, desperately seeking for it. It, the next big thing, the solution to all your problems, the path to glory and honour. I have to disappoint you, there is no such thing as…

  • Advertising Is A Ball Game

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    by

    Maximilian
    in

    It’s easy to read disappointment or frustration into this post. But it’s probably more a naive curiosity that keeps me wondering why people in our business – the creative business – spend so much time preparing keynotes to back up our latest idea with successful examples of other agencies, companies, or organizations creations. (I said…