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JWT’s Take On Marketing Trends 2015

Posted by in Advertising, Consumer, Innovation, Technology

With the new year right in front of our noses, it’s time to look at what 2015 marketing trends might hold. Thankfully, many agencies are happy to provide their predictions. One of the more extensive looks into the future (110 pages) is served by JWT Intelligence: The Future 100 offers a glimpse into trends in food, beauty, retail and more. And obviously, it is mostly about our favorite target audience – the Millennials. It makes for a good (holiday) read and will probably give you at least one idea for 2015….read more

The Top 6 Things You Shouldn’t Waste Time On In 2014

Posted by in Advertising, Communication, Consumer, Social Media, Strategy

We all like compiling lists (just take a look into your Twitter feed, there should be a few of them zipping around at that very moment), so I figured I’d compose one of my own. Today, on the eve of an exciting new year, I present to you: the top 6 things you shouldn’t waste time on in 2014. 1. Content Marketing Remember Cannes 2013? Yeah, no one does by now. But as every year, the festival created a buzzword that was too charming to not be turned against ad land…read more

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