And here it is: another ‘customized agency‘ It’s been in the press for a while, but today it got some more exposure. ThyssenKrupp and Thjnk (where I’ve worked before moving to Amsterdam) are launching a new agency, a customized agency. Which seems to be the latest rage among bigger brands, not only in Germany (McDonald’s, Seat, to name a few.) I do get that it’s an interesting concept and I’m curious to see how it works out long-term. There’s some obvious risks. One of them pointed out by Marc Recker…read more
The past months have brought some changes in my life. Nothing dramatic, but still significant enough to allow some of these finding their way onto this blog in the next couple of weeks, because in a way #everythingisnieuw. About three months ago, I moved from Hamburg to Amsterdam, from a German agency to an international one: from thjnk to 72andSunny. I moved from a comfortable position into an uncertain situation. I moved from a small office that was only populated by me and my own rollicking ideas, to a more open, more generous shared office space. Instead…read more
These are the last hours of 2014. Time for a very short review: 2014 was a year almost like any other. A lot of work. A lot of learning. A lot of torn ligaments in my knee. A lot of burgers. And a lot of champagne. Agency of the year. #effie #euroeffie #thjnk #thjnkhamburg #thjnkberlin Ein von Maximilian (@mbhw) gepostetes Foto am Sep 9, 2014 at 2:15 PDT Happy new year.