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The Un-Joy of Technology

Posted by in Consumer, Technology

I was on the subway on my way home today, when an interesting – maybe symbolical – scene caught my eye. Three women were sitting in their seats, self-absorbed. Two of the three women were starring at their smartphones: heads down, biting their lips, looking tensed, frowning. They didn’t quite seem to enjoy their time. The third woman – she was significantly older – held her head up, sometimes looking outside the window, seeming quite content. In her hands not a smartphone nor a tablet. She was holding knitting needles. And she smiled.

The Tinder Effect: How Tinder Robs Us Of The Highs of Dating

Posted by in Communication, Consumer, Technology

I have a friend who is on Tinder. And a few other dating sites and apps. They are working quite well for him. (Just to be sure: this friend is not real. He’s the sum of all the people I know – male and female – using such apps.) I’m not condemning Tinder or the likes. There are reasons why people are using it and I can actually relate to those reasons. That doesn’t mean I can’t be concerned about it. To understand my point, you have to consider Tinder as…read more

Jelly is a Great Opportunity for Brands

Posted by in Brand Experience, Communication, Consumer, Technology

A little new app called Jelly sparked some interest among tech blogs yesterday. Their motto: Let’s help each other. I downloaded it and surprisingly it’s quite fun answering questions of your larger social network (friends of friends are included). People ask the community by uploading pictures of the „problem“ and add a short question. The interesting thing: most of the questions appearing in my feed where about problems related to consumer electronics (laptop keyboards, cameras, tech devices, etc.). Sounds like a decent and very simple opportunity for brands to actively…read more

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Game Over: 3 Reasons Why I Ditched My Nike Fuelband

Posted by in Technology

I have sold my Nike Fuelband. After about 30 days I just didn’t care anymore about my fuels, about my streak, about setting up new records. Why? I have a vague idea. The idea of the Fuelband had me hooked immediately. I’m an excessive user of the Nike+ running app. I hardly go for a run without it. I love checking my personal stats, the numbers, compare myself to other runners. Similarly, I have been using the band everyday and it actually made me move a bit more. I have…read more

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Customers Matter. Not Technologies.

Posted by in Consumer, Technology

I stumbled upon an interesting article on „Why the QR code is failing„, recommended today in my Twitter feed. The title is misleading because Sean X Cummings mentions halfway through his obervations that „it’s really not the QR codes fault: A QR code is a tool, nothing more“. It’s simple: A tool only can fail if it’s used in the wrong way. So it must be the user’s fault – in this case marketers and advertising agencies – because they fall short in creating real value for customers. It is a…read more

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