medium.rare

Unfollow. Why following each other won’t get us nowhere new

Posted by in Communication, Innovation, Strategy

Over the past weeks I tried to get back a bit more into my old “reading interesting stuff the industry is talking about” routine. Staying up to date on strategy, planning challenges, the industry and their thought leaders is, after all, part of what enables a strategist do to their job. Or at least that’s what I thought. What a mistake. Too much of the same? After clicking a couple of links on Twitter that all led me to the same WARC articles and after skimming through a bunch of newsletters…read more

Why Innovation Really Eats Strategy For Breakfast.

Posted by in Innovation, Strategy

It happens not very often, but every now and then I stumble upon an article that is pretty much complete bullshit. Usually, you discover at least something valuable in an article. Not this time. In his piece „Why innovation eats strategy for breakfast“, Josh Linkner argues that…well, that innovation beats strategy, because innovation changes the game while strategy only optimizes „current resources and conventional wisdom“. I couldn’t agree less. Innovation is changing the game, yes. And obviously a change in the game sometimes calls for an adjustment of strategy. But…read more

The Top 6 Things You Shouldn’t Waste Time On In 2014

Posted by in Advertising, Communication, Consumer, Social Media, Strategy

We all like compiling lists (just take a look into your Twitter feed, there should be a few of them zipping around at that very moment), so I figured I’d compose one of my own. Today, on the eve of an exciting new year, I present to you: the top 6 things you shouldn’t waste time on in 2014. 1. Content Marketing Remember Cannes 2013? Yeah, no one does by now. But as every year, the festival created a buzzword that was too charming to not be turned against ad land…read more

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Survey: If Your Child Wanted To Become A Planner…

Posted by in Strategy

I became a planner without wanting to become one. Almost accidentally. That’s nice because this way I never really had to deal with the challenge of „becoming a planner“. But what if there are people out there who deliberately want to become planners or strategists and don’t know where to start? That’s why I decided to set up a first short survey. Just to find out which agency planners consider a good place to learn planning. The survey is short, the questions – there are only two of them –…read more

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Brand and User Experience: The Rule of One

Posted by in Strategy

I’ve been attending an inspiring event held at fork unstable media in Hamburg recently. Karen McGrane (@karenmcgrane) and Josh Clark (@globalmoxie) have been talking about content strategy and mobile development. The following paragraphs are a wrap-up of what they said, what I think they said, and what I took away from those two hours. I won’t go into the details of what they said and will jump directly to what I think is the essence: the (brand and user) experience. Josh approached that conclusion from a developer’s perspective, defying seven…read more

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