There’s No Such Thing As „The Next Big Thing“

Posted by in Advertising

Dear advertisers, dear creative people, dear marketers. Let me tell you one thing, for we all know right now you are out there, desperately seeking for it. It, the next big thing, the solution to all your problems, the path to glory and honour. I have to disappoint you, there is no such thing as the next big thing. Let me explain. (1) First of all, big things start of like all things: small. They start as ideas, sparks in the labyrinth of our brains. They stick around there, nag,…read more