The Sciamachy between Big Data And Big Ideas

Posted by in Advertising, Brand Experience, Communication, Strategy

Much to my surprise, the last couple of weeks saw an increase in conversations I had about a topic that apparently does neither get old nor boring. It’s been around for a while but still creates a natural tension – which is, in a way, exciting for strategists: the sciamachy between the Big Idea and Big Data. It is a debate about good versus evil, the pure versus the inauthentic, the real versus the fake. It is one versus the other, an either-or-argument. A debate where non of the contestants seem to be able to see…read more