Tag: Lovemarks

What A Priest Told Me About Lovemarks

Sep 16, 2014

—

by

Maximilian

in Advertising, Communication, Consumer

Two weeks ago I attended the wedding of my cousin. I expected to hear a lot about love and faith and relationships. What I didn’t expect was hearing about brands. Most of you have probably heard of the lovemarks concept, introduced by Kevin Roberts some 12 years ago. That book made me think about the…