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What A Priest Told Me About Lovemarks

Posted by in Advertising, Communication, Consumer

Two weeks ago I attended the wedding of my cousin. I expected to hear a lot about love and faith and relationships. What I didn’t expect was hearing about brands. Most of you have probably heard of the lovemarks concept, introduced by Kevin Roberts some 12 years ago. That book made me think about the power of brands and ultimately got me into advertising. Over the years I somewhat dreaded how everyone got obsessed with their brand having to become a lovemark – a brand people were loyal to beyond…read more

The Tinder Effect: How Tinder Robs Us Of The Highs of Dating

Posted by in Communication, Consumer, Technology

I have a friend who is on Tinder. And a few other dating sites and apps. They are working quite well for him. (Just to be sure: this friend is not real. He’s the sum of all the people I know – male and female – using such apps.) I’m not condemning Tinder or the likes. There are reasons why people are using it and I can actually relate to those reasons. That doesn’t mean I can’t be concerned about it. To understand my point, you have to consider Tinder as…read more