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What Advertising Can Learn From BuzzFeed

Posted by in Advertising, Communication, Consumer, Strategy

A few days ago I attended a panel discussion/interview with Juliane Leopold, founding editor of BuzzFeed Germany, at betahaus Hamburg. She talked about how everything started, how she set up the team, how BuzzFeed wants to be political and opinionated, etc. All of this wasn’t really surprising until the moment when she opened the site on her computer and referred to one of the post as „identity post“. An identity post is content that aims to appeal to a user’s identity rather than his hunger for news. It’s related to his…read more

How The Heart Of My Online Identity Got Ripped Out.

Posted by in Social Media

Last Monday morning I woke up into a virtual identity nightmare – again. Only this time much worse than back then, when only my Foursquare account seemed to have vanished. Much much worse, because I lost control over one of the most central pieces of my online identity: my Twitter account. I don’t know how exactly it happened, probably my password got phished. I had opened a mail from Twitter on my iPhone while I was on my way to work, telling me that they received a reset request for…read more

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How Foursquare Stole My Identity.

Posted by in Social Media

I don’t know anyone working at Foursquare, yet I’m quite mad at them at this very moment. This morning I couldn’t log into my account, and later had to found out that my account might have been deleted. After a short moment of shock, I started wondering: What if Foursquare just deleted a valuable part of my (online) identity? Now let’s assume the folks in New York weren’t able to restore any of the deleted data. That means hundreds of users lost a few thousands of check-ins, comments, and recommendations…read more

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