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Drivers vs. Passengers: Google’s Driverless Car

Posted by in Consumer, Technology

Google unveiled a prototype of their driverless car – and the Internet goes all crazy about a simple, obvious fact: that the car doesn’t have a steering wheel or pedals. Why would it need any of the two? If you are committed to your idea, you’d follow it with as much rigor as possible. If the idea was a self-steering, self-driving car then why design it with a steering wheel? Or pedals? It would be compromising the very core idea. Steering wheels and pedals are needed by drivers. That’s why…read more

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A 20 Minute Sprint Through Digital Age

Posted by in Strategy, Technology

I sincerely recommend watching Scott Galloway’s talk at DLD NY about the winners and losers in the digital age. He ratters through his speech like a machine gun, but most of his words make a clear point. He observes an increasing visualization of content, not only on the web but everywhere, and consequently declares Instagram the big winner and likable new king in the realm of Social Networks. He suggests that Apple will make the shift from tech company to luxury brand within the next years and points to the…read more

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