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A 20 Minute Sprint Through Digital Age

Posted by in Strategy, Technology

I sincerely recommend watching Scott Galloway’s talk at DLD NY about the winners and losers in the digital age. He ratters through his speech like a machine gun, but most of his words make a clear point. He observes an increasing visualization of content, not only on the web but everywhere, and consequently declares Instagram the big winner and likable new king in the realm of Social Networks. He suggests that Apple will make the shift from tech company to luxury brand within the next years and points to the…read more

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The Top 6 Things You Shouldn’t Waste Time On In 2014

Posted by in Advertising, Communication, Consumer, Social Media, Strategy

We all like compiling lists (just take a look into your Twitter feed, there should be a few of them zipping around at that very moment), so I figured I’d compose one of my own. Today, on the eve of an exciting new year, I present to you: the top 6 things you shouldn’t waste time on in 2014. 1. Content Marketing Remember Cannes 2013? Yeah, no one does by now. But as every year, the festival created a buzzword that was too charming to not be turned against ad land…read more

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Uninspired: Instagram Adopts Facebook Design

Posted by in Social Media

Two topics dominated my Twitter timeline in the recent days: the elections in the USA (yay!) and the rollout of the all new Instagram web profiles (boo!). While I can understand why you would elect Obama as president, I don’t understand why you would apply the Facebook Cover design to Instagram web profiles. Now I have a cover photo consisting of (randomly changing?) Instagram photos I took. Additionally, pictures aligned in a scrollable grid don’t really make a great experience. And, more importantly, I don’t think it’s beautiful. Instagram works…read more

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Is Facebook Relying too Heavily on Other Services‘ Content?

Posted by in Social Media

Have you ever wondered what Facebook is actually doing for you? Is it helping you with any of your real-life online or offline problems? Or is it just distracting you and becoming some kind of problem of its own? I don’t read or regard most of the status updates and shares of my Facebook friends. (No offence.) My News Feed is limited to a few selected „channels“. Sometimes, when I feel like it, I am zapping through my friend lists, scanning for interesting articles, videos, or pictures. In that effect,…read more

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How Foursquare Stole My Identity.

Posted by in Social Media

I don’t know anyone working at Foursquare, yet I’m quite mad at them at this very moment. This morning I couldn’t log into my account, and later had to found out that my account might have been deleted. After a short moment of shock, I started wondering: What if Foursquare just deleted a valuable part of my (online) identity? Now let’s assume the folks in New York weren’t able to restore any of the deleted data. That means hundreds of users lost a few thousands of check-ins, comments, and recommendations…read more

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