medium.rare

Jelly is a Great Opportunity for Brands

Posted by in Brand Experience, Communication, Consumer, Technology

A little new app called Jelly sparked some interest among tech blogs yesterday. Their motto: Let’s help each other. I downloaded it and surprisingly it’s quite fun answering questions of your larger social network (friends of friends are included). People ask the community by uploading pictures of the „problem“ and add a short question. The interesting thing: most of the questions appearing in my feed where about problems related to consumer electronics (laptop keyboards, cameras, tech devices, etc.). Sounds like a decent and very simple opportunity for brands to actively…read more

0

The Top 6 Things You Shouldn’t Waste Time On In 2014

Posted by in Advertising, Communication, Consumer, Social Media, Strategy

We all like compiling lists (just take a look into your Twitter feed, there should be a few of them zipping around at that very moment), so I figured I’d compose one of my own. Today, on the eve of an exciting new year, I present to you: the top 6 things you shouldn’t waste time on in 2014. 1. Content Marketing Remember Cannes 2013? Yeah, no one does by now. But as every year, the festival created a buzzword that was too charming to not be turned against ad land…read more

0

The Real Target Audience: The Subway Wagon Filter

Posted by in Advertising, Communication, Consumer

Working on weekends is nothing desirable. Yet, the subway ride to work yesterday opened my eyes regarding one of the most important questions in advertising and communications: Do you know your target audience? Next time you ride the train, don’t just regard the other passengers as annoyingly sweating, dozily wheezing, and yet to be turned into social creatures by a high concentration of caffeine. Look at them and see them as what they are: they are probably part of your target audience. I don’t know why I never thought about…read more

0

From Quantified to Qualified Me’s

Posted by in Consumer, Technology

We produce a ridiculous amount of data every day. Because we share the shit out of our lives. We always did, no we do it online, in social and not so social networks. What we share defines who we are – and therefore is a crucial part of our performance in life. Look how I perform at my dinning. Look how I perform at my media consumption. We take pictures of our food, we tweet about our favorite TV shows. Post it, or it didn’t happen. So, in order to…read more

2

Shocking: Unemployed Millennial Master Graduates Happier

Posted by in Consumer

So I talked to a few of my friends yesterday (yes, I could have sold it as not quite representative field study). About current moods, ambitions, feelings, and jobs. Marketers would segment each of them amongst the group of Gen Y or Millennials (they themselves don’t). They are all quite educated (so says their Master’s diplomas). They all lived abroad for at least a year. And they all found a job right after graduation (more or less). Nothing particularly striking about that so far. Now, two of them quitted or…read more

0

How We Will Live Tomorrow

Posted by in Consumer, Technology

This week I attended the TEDx conference in Hamburg. The subject: City 2.0. Speakers approached the topic with a wide angle, showing a wild mix of observations, theories, and ideas on how humankind will live (together) in the future. This will not be a precise report of Tuesday’s talks (you’ll find the videos here in a while, I guess), but more of a wrap-up of all the impressions I got that day. Consider it an Idea Remix. What stuck in my head was something Sam Hill, himself an experience designer,…read more

0

Wahlkampf auf dem Second Screen

Posted by in Communication, Social Media, Technology

Gerade flimmerte Jauch über den Bildschirm, als ich auf Twitter über @TatortWatch stolperte. Unabhängig davon, wie gut ich es finde, dass eine politische Organisation das Thema Tatort für sich claimt: es ist nicht so doof. Wahlkampf auf dem Second Screen Regelmäßige Twitter-User kennen die zahllosen Tweets, die den manchmal stümperhaft, manchmal gut ermittelnden Kommissaren und ihren Plots gewidmet werden. Alles von einem online-affinen Publikum. In diesen Stream klinken sich jetzt die Grünen ein. Und senden ihre Meinung zum Thema Bürgerrechtsverletzung direkt an Menschen, die sich tendenziell auch dafür interessieren. Damit…read more

0

Survey: The Best Agencies To Learn Planning.

Posted by in Advertising, Strategy

Disclaimer: I am currently working for thjnk in Hamburg. End of last year I’ve conducted a short online survey. I was curious to find out which advertising agencies Strategic Planners consider good places to learn the craft. So I asked where they would send their children to pick up the knowledge. Due to poor attendance the results are far from being significant and their helpfulness rather limited. Nevertheless, I promised to share them so here they are. As of yesterday, 33 people took part, among them 20 planners. 16 respondents…read more

0

The Strategic Puzzle: 5 Steps Toward A Strategic Plan

Posted by in Strategy

I have been working as a Junior Strategic Planner for the last 18 months. 18 months of watching, learning, doing – and yet I felt like I was missing a piece of the puzzle. I felt like I needed a plan. A plan that guides me in a project from nothing to something close to a strategic direction. When I was in New York City beginning of this month, I had the chance to talk to Ana Andjelic, Digital Planner at Droga5. The lovely Ana – read more from her here –…read more

0

Survey: If Your Child Wanted To Become A Planner…

Posted by in Strategy

I became a planner without wanting to become one. Almost accidentally. That’s nice because this way I never really had to deal with the challenge of „becoming a planner“. But what if there are people out there who deliberately want to become planners or strategists and don’t know where to start? That’s why I decided to set up a first short survey. Just to find out which agency planners consider a good place to learn planning. The survey is short, the questions – there are only two of them –…read more

0