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Wahlkampf auf dem Second Screen

Posted by in Communication, Social Media, Technology

Gerade flimmerte Jauch über den Bildschirm, als ich auf Twitter über @TatortWatch stolperte. Unabhängig davon, wie gut ich es finde, dass eine politische Organisation das Thema Tatort für sich claimt: es ist nicht so doof. Wahlkampf auf dem Second Screen Regelmäßige Twitter-User kennen die zahllosen Tweets, die den manchmal stümperhaft, manchmal gut ermittelnden Kommissaren und ihren Plots gewidmet werden. Alles von einem online-affinen Publikum. In diesen Stream klinken sich jetzt die Grünen ein. Und senden ihre Meinung zum Thema Bürgerrechtsverletzung direkt an Menschen, die sich tendenziell auch dafür interessieren. Damit…read more

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Game Over: 3 Reasons Why I Ditched My Nike Fuelband

Posted by in Technology

I have sold my Nike Fuelband. After about 30 days I just didn’t care anymore about my fuels, about my streak, about setting up new records. Why? I have a vague idea. The idea of the Fuelband had me hooked immediately. I’m an excessive user of the Nike+ running app. I hardly go for a run without it. I love checking my personal stats, the numbers, compare myself to other runners. Similarly, I have been using the band everyday and it actually made me move a bit more. I have…read more

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Audi: Steering the Conversation on the Web

Posted by in Technology

Audi recently published its contribution to the Super Bowl advertising madness: a minute-long vampire party that gets smoking hot on arrival of the blood supply (see video below). Not so bad, you might think – but what I really liked about the spot is the hashtag integration at the end of the commercial: #SoLongVampires. They are probably not the first to this, which doesn’t change the fact that it’s a simple trick to steer the conversation on Twitter. Instead of leaving it up to the viewers to create a multitude…read more

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Patience Vs. Immediate Satisfaction

Posted by in Consumer, Technology

Triggered by two articles I have read in different blogs, and by a decision I recently had to make, I started to think about the concept of patience and how it influences the way we achieve and perceive progress and innovation. Or, put differently, it influences the way we treat others. The first article was about the fact, that Facebook hasn’t really „wowed“ the author with the late versions of its mobile application. Even though I agree with that, it made me wonder, firstly, why we expect a company that…read more

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3 Insights on Location-based Advertising

Posted by in Advertising, Communication, Social Media, Technology

Advertising messages have always been sent through one or more channels. With the advent of new technologies there secretly is hope for new and better ways to reach specific target audiences. One of those developments is the rapid spread of GPS enabled smartphones and the growth of location-based services (LBS) that allow marketers for disseminate commercial offers just at the right place (and further, at the right time, in the right context, etc.).  In the first half of 2011, I conducted some qualitative research on location-based advertising for my master’s…read more

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Customers Matter. Not Technologies.

Posted by in Consumer, Technology

I stumbled upon an interesting article on „Why the QR code is failing„, recommended today in my Twitter feed. The title is misleading because Sean X Cummings mentions halfway through his obervations that „it’s really not the QR codes fault: A QR code is a tool, nothing more“. It’s simple: A tool only can fail if it’s used in the wrong way. So it must be the user’s fault – in this case marketers and advertising agencies – because they fall short in creating real value for customers. It is a…read more

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