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JWT’s Take On Marketing Trends 2015

Posted by in Advertising, Consumer, Innovation, Technology

With the new year right in front of our noses, it’s time to look at what 2015 marketing trends might hold. Thankfully, many agencies are happy to provide their predictions. One of the more extensive looks into the future (110 pages) is served by JWT Intelligence: The Future 100 offers a glimpse into trends in food, beauty, retail and more. And obviously, it is mostly about our favorite target audience – the Millennials. It makes for a good (holiday) read and will probably give you at least one idea for 2015….read more

Rotting teeth and immediate communication

Posted by in Communication, Consumer, Technology

I stumbled upon an interesting fact in this Youtube video by Erik Qualman: It seems that more people own a mobile device than a toothbrush. Despite the fact that there’s not a source for this fact, I don’t have a problem believing it. It just proves what all of us somehow knew already: people are more concerned with their virtual illusion of an appearance than with their actual appearance. It seems as if we look after our Social Media profiles more carefully than after our actual selves. It could also be another…read more

The Un-Joy of Technology

Posted by in Consumer, Technology

I was on the subway on my way home today, when an interesting – maybe symbolical – scene caught my eye. Three women were sitting in their seats, self-absorbed. Two of the three women were starring at their smartphones: heads down, biting their lips, looking tensed, frowning. They didn’t quite seem to enjoy their time. The third woman – she was significantly older – held her head up, sometimes looking outside the window, seeming quite content. In her hands not a smartphone nor a tablet. She was holding knitting needles. And she smiled.

How Apple’s iOS 8 Puts Words In Your Mouth

Posted by in Brand Experience, Consumer, Innovation, Technology

I upgraded to iOS 8 yesterday. Besides the fact that I was slightly disappointed (it looks exactly the same, how boring!), I became a little bit upset after typing the first message. I have read about the new keyboard’s contextual word suggestion, yet I wasn’t aware what that actually really meant. The phone happily suggesting words above the keyboard was distracting me from what I initially wanted to write. And I caught myself altering my intended sentence structure in order to go with a suggested option from the phone. That…read more

The Tinder Effect: How Tinder Robs Us Of The Highs of Dating

Posted by in Communication, Consumer, Technology

I have a friend who is on Tinder. And a few other dating sites and apps. They are working quite well for him. (Just to be sure: this friend is not real. He’s the sum of all the people I know – male and female – using such apps.) I’m not condemning Tinder or the likes. There are reasons why people are using it and I can actually relate to those reasons. That doesn’t mean I can’t be concerned about it. To understand my point, you have to consider Tinder as…read more

Drivers vs. Passengers: Google’s Driverless Car

Posted by in Consumer, Technology

Google unveiled a prototype of their driverless car – and the Internet goes all crazy about a simple, obvious fact: that the car doesn’t have a steering wheel or pedals. Why would it need any of the two? If you are committed to your idea, you’d follow it with as much rigor as possible. If the idea was a self-steering, self-driving car then why design it with a steering wheel? Or pedals? It would be compromising the very core idea. Steering wheels and pedals are needed by drivers. That’s why…read more

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A 20 Minute Sprint Through Digital Age

Posted by in Strategy, Technology

I sincerely recommend watching Scott Galloway’s talk at DLD NY about the winners and losers in the digital age. He ratters through his speech like a machine gun, but most of his words make a clear point. He observes an increasing visualization of content, not only on the web but everywhere, and consequently declares Instagram the big winner and likable new king in the realm of Social Networks. He suggests that Apple will make the shift from tech company to luxury brand within the next years and points to the…read more

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Jelly is a Great Opportunity for Brands

Posted by in Brand Experience, Communication, Consumer, Technology

A little new app called Jelly sparked some interest among tech blogs yesterday. Their motto: Let’s help each other. I downloaded it and surprisingly it’s quite fun answering questions of your larger social network (friends of friends are included). People ask the community by uploading pictures of the „problem“ and add a short question. The interesting thing: most of the questions appearing in my feed where about problems related to consumer electronics (laptop keyboards, cameras, tech devices, etc.). Sounds like a decent and very simple opportunity for brands to actively…read more

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From Quantified to Qualified Me’s

Posted by in Consumer, Technology

We produce a ridiculous amount of data every day. Because we share the shit out of our lives. We always did, no we do it online, in social and not so social networks. What we share defines who we are – and therefore is a crucial part of our performance in life. Look how I perform at my dinning. Look how I perform at my media consumption. We take pictures of our food, we tweet about our favorite TV shows. Post it, or it didn’t happen. So, in order to…read more

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How We Will Live Tomorrow

Posted by in Consumer, Technology

This week I attended the TEDx conference in Hamburg. The subject: City 2.0. Speakers approached the topic with a wide angle, showing a wild mix of observations, theories, and ideas on how humankind will live (together) in the future. This will not be a precise report of Tuesday’s talks (you’ll find the videos here in a while, I guess), but more of a wrap-up of all the impressions I got that day. Consider it an Idea Remix. What stuck in my head was something Sam Hill, himself an experience designer,…read more

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