medium.rare

Becoming Part of a Cultural Conversation: #backtothefuture

Posted by in Communication, Social Media, Strategy

Today is the day. Apparently. October 21, 2015. I have to admit, I never been much into this #backtothefuture hype. But other people are. Lots of them. It’s a significant part of (geek/nerd) culture. That’s why brands are, too. Tagesschau, one of Germany’s most prestigious, traditional, conservative, and credible news services found a way to tap into this conversation. Today they released this video (sorry, German only.) A regular news broadcast with the news from 21/10/2015 – as depictured in the film. I think, this is a great lesson how to tap…read more

0

The Top 6 Things You Shouldn’t Waste Time On In 2014

Posted by in Advertising, Communication, Consumer, Social Media, Strategy

We all like compiling lists (just take a look into your Twitter feed, there should be a few of them zipping around at that very moment), so I figured I’d compose one of my own. Today, on the eve of an exciting new year, I present to you: the top 6 things you shouldn’t waste time on in 2014. 1. Content Marketing Remember Cannes 2013? Yeah, no one does by now. But as every year, the festival created a buzzword that was too charming to not be turned against ad land…read more

0

Wahlkampf auf dem Second Screen

Posted by in Communication, Social Media, Technology

Gerade flimmerte Jauch über den Bildschirm, als ich auf Twitter über @TatortWatch stolperte. Unabhängig davon, wie gut ich es finde, dass eine politische Organisation das Thema Tatort für sich claimt: es ist nicht so doof. Wahlkampf auf dem Second Screen Regelmäßige Twitter-User kennen die zahllosen Tweets, die den manchmal stümperhaft, manchmal gut ermittelnden Kommissaren und ihren Plots gewidmet werden. Alles von einem online-affinen Publikum. In diesen Stream klinken sich jetzt die Grünen ein. Und senden ihre Meinung zum Thema Bürgerrechtsverletzung direkt an Menschen, die sich tendenziell auch dafür interessieren. Damit…read more

0

Uninspired: Instagram Adopts Facebook Design

Posted by in Social Media

Two topics dominated my Twitter timeline in the recent days: the elections in the USA (yay!) and the rollout of the all new Instagram web profiles (boo!). While I can understand why you would elect Obama as president, I don’t understand why you would apply the Facebook Cover design to Instagram web profiles. Now I have a cover photo consisting of (randomly changing?) Instagram photos I took. Additionally, pictures aligned in a scrollable grid don’t really make a great experience. And, more importantly, I don’t think it’s beautiful. Instagram works…read more

0

How The Heart Of My Online Identity Got Ripped Out.

Posted by in Social Media

Last Monday morning I woke up into a virtual identity nightmare – again. Only this time much worse than back then, when only my Foursquare account seemed to have vanished. Much much worse, because I lost control over one of the most central pieces of my online identity: my Twitter account. I don’t know how exactly it happened, probably my password got phished. I had opened a mail from Twitter on my iPhone while I was on my way to work, telling me that they received a reset request for…read more

0

Is Facebook Relying too Heavily on Other Services‘ Content?

Posted by in Social Media

Have you ever wondered what Facebook is actually doing for you? Is it helping you with any of your real-life online or offline problems? Or is it just distracting you and becoming some kind of problem of its own? I don’t read or regard most of the status updates and shares of my Facebook friends. (No offence.) My News Feed is limited to a few selected „channels“. Sometimes, when I feel like it, I am zapping through my friend lists, scanning for interesting articles, videos, or pictures. In that effect,…read more

0

How Foursquare Stole My Identity.

Posted by in Social Media

I don’t know anyone working at Foursquare, yet I’m quite mad at them at this very moment. This morning I couldn’t log into my account, and later had to found out that my account might have been deleted. After a short moment of shock, I started wondering: What if Foursquare just deleted a valuable part of my (online) identity? Now let’s assume the folks in New York weren’t able to restore any of the deleted data. That means hundreds of users lost a few thousands of check-ins, comments, and recommendations…read more

0

3 Insights on Location-based Advertising

Posted by in Advertising, Communication, Social Media, Technology

Advertising messages have always been sent through one or more channels. With the advent of new technologies there secretly is hope for new and better ways to reach specific target audiences. One of those developments is the rapid spread of GPS enabled smartphones and the growth of location-based services (LBS) that allow marketers for disseminate commercial offers just at the right place (and further, at the right time, in the right context, etc.).  In the first half of 2011, I conducted some qualitative research on location-based advertising for my master’s…read more

0