medium.rare

Unfollow. Why following each other won’t get us nowhere new

Posted by in Communication, Innovation, Strategy

Over the past weeks I tried to get back a bit more into my old “reading interesting stuff the industry is talking about” routine. Staying up to date on strategy, planning challenges, the industry and their thought leaders is, after all, part of what enables a strategist do to their job. Or at least that’s what I thought. What a mistake. Too much of the same? After clicking a couple of links on Twitter that all led me to the same WARC articles and after skimming through a bunch of newsletters…read more

JWT’s Take On Marketing Trends 2015

Posted by in Advertising, Consumer, Innovation, Technology

With the new year right in front of our noses, it’s time to look at what 2015 marketing trends might hold. Thankfully, many agencies are happy to provide their predictions. One of the more extensive looks into the future (110 pages) is served by JWT Intelligence: The Future 100 offers a glimpse into trends in food, beauty, retail and more. And obviously, it is mostly about our favorite target audience – the Millennials. It makes for a good (holiday) read and will probably give you at least one idea for 2015….read more

How Apple’s iOS 8 Puts Words In Your Mouth

Posted by in Brand Experience, Consumer, Innovation, Technology

I upgraded to iOS 8 yesterday. Besides the fact that I was slightly disappointed (it looks exactly the same, how boring!), I became a little bit upset after typing the first message. I have read about the new keyboard’s contextual word suggestion, yet I wasn’t aware what that actually really meant. The phone happily suggesting words above the keyboard was distracting me from what I initially wanted to write. And I caught myself altering my intended sentence structure in order to go with a suggested option from the phone. That…read more

Why Innovation Really Eats Strategy For Breakfast.

Posted by in Innovation, Strategy

It happens not very often, but every now and then I stumble upon an article that is pretty much complete bullshit. Usually, you discover at least something valuable in an article. Not this time. In his piece „Why innovation eats strategy for breakfast“, Josh Linkner argues that…well, that innovation beats strategy, because innovation changes the game while strategy only optimizes „current resources and conventional wisdom“. I couldn’t agree less. Innovation is changing the game, yes. And obviously a change in the game sometimes calls for an adjustment of strategy. But…read more