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Author: Maximilian

  • Survey: If Your Child Wanted To Become A Planner…

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    Maximilian
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    I became a planner without wanting to become one. Almost accidentally. That’s nice because this way I never really had to deal with the challenge of “becoming a planner”. But what if there are people out there who deliberately want to become planners or strategists and don’t know where to start? That’s why I decided…

  • Uninspired: Instagram Adopts Facebook Design

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    Two topics dominated my Twitter timeline in the recent days: the elections in the USA (yay!) and the rollout of the all new Instagram web profiles (boo!). While I can understand why you would elect Obama as president, I don’t understand why you would apply the Facebook Cover design to Instagram web profiles. Now I…

  • Game Over: 3 Reasons Why I Ditched My Nike Fuelband

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    I have sold my Nike Fuelband. After about 30 days I just didn’t care anymore about my fuels, about my streak, about setting up new records. Why? I have a vague idea. The idea of the Fuelband had me hooked immediately. I’m an excessive user of the Nike+ running app. I hardly go for a…

  • You Can’t Speak Your Feelings

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    One thing I took away from Simon Sinek’s “Start with Why”: we can’t talk our feelings.

  • How The Heart Of My Online Identity Got Ripped Out.

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    Last Monday morning I woke up into a virtual identity nightmare – again. Only this time much worse than back then, when only my Foursquare account seemed to have vanished. Much much worse, because I lost control over one of the most central pieces of my online identity: my Twitter account. I don’t know how…

  • Brand and User Experience: The Rule of One

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    I’ve been attending an inspiring event held at fork unstable media in Hamburg recently. Karen McGrane (@karenmcgrane) and Josh Clark (@globalmoxie) have been talking about content strategy and mobile development. The following paragraphs are a wrap-up of what they said, what I think they said, and what I took away from those two hours. I…

  • Two Questions on Brand Differentiation.

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    I have read a really interesting article dealing with the question if it might actually be more important for a brand to be interesting than being different. If I got it right, the author argues that research shows that people don’t really make differences between particular brands, marking the whole process of positioning and differentiating at…

  • Is Facebook Relying too Heavily on Other Services’ Content?

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    Have you ever wondered what Facebook is actually doing for you? Is it helping you with any of your real-life online or offline problems? Or is it just distracting you and becoming some kind of problem of its own? I don’t read or regard most of the status updates and shares of my Facebook friends.…

  • Audi: Steering the Conversation on the Web

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    Audi recently published its contribution to the Super Bowl advertising madness: a minute-long vampire party that gets smoking hot on arrival of the blood supply (see video below). Not so bad, you might think – but what I really liked about the spot is the hashtag integration at the end of the commercial: #SoLongVampires. They…

  • How Foursquare Stole My Identity.

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    Maximilian
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    I don’t know anyone working at Foursquare, yet I’m quite mad at them at this very moment. This morning I couldn’t log into my account, and later had to found out that my account might have been deleted. After a short moment of shock, I started wondering: What if Foursquare just deleted a valuable part…