Author: Maximilian
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Rotting teeth and immediate communication
I stumbled upon an interesting fact in this Youtube video by Erik Qualman: It seems that more people own a mobile device than a toothbrush. Despite the fact that there’s not a source for this fact, I don’t have a problem believing it. It just proves what all of us somehow knew already: people are more…
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Solving Problems: The Indication And The Cause
“Find out what the real problem is, understand why that’s the real problem” Rob Campbell In a recent interview, Rob Campbell, Head of Strategy at Wieden+Kennedy Shanghai, was asked how he tackles a brief or a challenge. Despite working for one of the fanciest agencies in the world, his answers was pretty straightforward: “Find out…
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The Misguidedly Targeted Flyer
Every now and then a little piece of direct marketing gets lost in my mailbox. This particular time it was a flyer from an online retailer where I had bought some technical accessory for a washing machine a while ago. They offered me a 10 EUR discount code for my next purchase. On the front page of…
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Outcome vs. Output
“We have to become more obsessed by the outcome we create rather than the output we make.” Gareth Kay (2014)
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The Un-Joy of Technology
I was on the subway on my way home today, when an interesting – maybe symbolical – scene caught my eye. Three women were sitting in their seats, self-absorbed. Two of the three women were starring at their smartphones: heads down, biting their lips, looking tensed, frowning. They didn’t quite seem to enjoy their time. The third woman…
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How Apple’s iOS 8 Puts Words In Your Mouth
I upgraded to iOS 8 yesterday. Besides the fact that I was slightly disappointed (it looks exactly the same, how boring!), I became a little bit upset after typing the first message. I have read about the new keyboard’s contextual word suggestion, yet I wasn’t aware what that actually really meant. The phone happily suggesting…
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What A Priest Told Me About Lovemarks
Two weeks ago I attended the wedding of my cousin. I expected to hear a lot about love and faith and relationships. What I didn’t expect was hearing about brands. Most of you have probably heard of the lovemarks concept, introduced by Kevin Roberts some 12 years ago. That book made me think about the…
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Why Innovation Really Eats Strategy For Breakfast.
It happens not very often, but every now and then I stumble upon an article that is pretty much complete bullshit. Usually, you discover at least something valuable in an article. Not this time. In his piece “Why innovation eats strategy for breakfast”, Josh Linkner argues that…well, that innovation beats strategy, because innovation changes the…
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The Tinder Effect: How Tinder Robs Us Of The Highs of Dating
I have a friend who is on Tinder. And a few other dating sites and apps. They are working quite well for him. (Just to be sure: this friend is not real. He’s the sum of all the people I know – male and female – using such apps.) I’m not condemning Tinder or the likes.…
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Drivers vs. Passengers: Google’s Driverless Car
Google unveiled a prototype of their driverless car – and the Internet goes all crazy about a simple, obvious fact: that the car doesn’t have a steering wheel or pedals. Why would it need any of the two? If you are committed to your idea, you’d follow it with as much rigor as possible. If…