Welcome to medium.rare. A place for things and pieces that I find interesting, although they might not be absolutely logical or completely thought-out (yet). Those are things that demanded to be thought and considered once. Maybe they get you to reconsider something and push further from there. Everything in this blog is up to question and debate.
Except this: My name is Maximilian. I believe that a powerful story based on a human truth rather than wishful thinking can influence and change human behaviour if told at the right place at the right time in the right way. I’m currently working as a Strategy Director in Amsterdam at an agency called 72andsunny.
medium.rare is my private blog. That’s why everything here represents (mostly) my own opinion, that does not necessarily match with my employer’s point of view – or yours.
You can find out more about me on Twitter, Linkedin or Xing.