A little new app called Jelly sparked some interest among tech blogs yesterday. Their motto: Let’s help each other.
I downloaded it and surprisingly it’s quite fun answering questions of your larger social network (friends of friends are included). People ask the community by uploading pictures of the “problem” and add a short question. The interesting thing: most of the questions appearing in my feed where about problems related to consumer electronics (laptop keyboards, cameras, tech devices, etc.).
Sounds like a decent and very simple opportunity for brands to actively approach puzzled customers and to deliver valuable assistance.